Built With Even
More Intention

Now in 60% PCR bottles.

Same formulas you trust.

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TRUSTED BY 50,000+ SALONS • POWERED BY PLANT-BASED ACTIVES • DEVELOPED BY A MOLECULAR BIOLOGIST •

Designed as effortless rituals
that fit your lifestyle

Relieve flakes and refresh your scalp for cleaner, healthier-looking hair.

Strengthen, repair, and grow the long, healthy hair you’ve been waiting for.

Protect and nourish the skin and scalp.

Renew Shampoo

★★★★★

“It works! I’ve been using this product for over a year and it WORKS!! My hair has grown out healthy.”

Adrienne B. Verified buyer
Renew Shampoo customer

Recover Men’s Shampoo

★★★★★

“I absolutely love this product! I used it as recommended over a year and things have really changed and I've also noticed a real difference in my confidence!”

Tyler A. Verified buyer
Recover Men's Shampoo customer

Defense SPF

★★★★★

“Great for protecting my scalp and hair while at the lake. It’s easy to apply and doesn’t make my hair greasy.”

Jeanette Verified buyer
Defense SPF customer
ACTIIV values

Let’s Talk Values

Scalp First, System Driven

Healthy-looking hair begins with a healthy scalp.
Consistent rituals create lasting results.

Plant-Based Actives

High-performance cold-pressed botanical ingredients chosen for what they do—not what they sound like.

Science-Backed

Developed by molecular biologist Jared Reynolds using clinically studied ingredients and professional formulation expertise.

Professional Performance

Trusted by over 50,000+ salons and built to deliver visible results worth sticking with.

Color-Safe
Color-Safe
Cruelty-Free
Cruelty-Free
Gluten-Free
Gluten-Free
Plant-Based
Plant-Based

Real People.
Real Results

Choose a concern to see real results

Visibly thicker, fuller-looking hair with consistent use.

Before
Before
After 5 weeks*
After 5 weeks*
Before
Before
After 2 months*
After 2 months*
Before
Before
After 5 weeks*
After 5 weeks*
Before
Before
After 2 months*
After 2 months*

Stronger strands, less breakage, and healthier-looking length.

Before
Before
After 3 months*
After 3 months*
Before
Before
After 3 months*
After 3 months*

Flake relief and a balanced scalp for healthier-looking hair.

Before
Before
After 5 weeks*
After 5 weeks*
Before
Before
After 2 months*
After 2 months*

Trusted by over 50,000+ salons
ACTIIV Defense SPF 30 hair scalp and skin spray sunscreen with UVA UVB protection water resistant 80 minutes 3 oz
DEFENSE SPF 30 Hair, Scalp + Skin Spray
$20.00
$20.00
ACTIIV Renew Healing Shampoo Treatment 7 oz bottle for damaged hair and scalp care, plant-based restorative shampoo
RENEW Healing Shampoo Treatment
From $65.00
From $65.00
ACTIIV Water-Based Thickening Hair Serum, plant-based scalp and hair serum for fine, thinning hair that promotes fuller-looking, healthier-looking hair and supports a healthy scalp, Global Excellence Award Winner.
Thickening Hair Serum - Water Based
From $32.00
From $32.00
ACTIIV Thickening Beard Oil Unscented 1 oz plant-based beard conditioning oil for thicker fuller looking beard
Thickening Beard Oil - Unscented
$32.00
$32.00

FIND YOUR PERSONALIZED HAIR RITUAL

Healthy-looking hair starts with the right routine.
Take our quick assessment to discover the

ACTIIV system built for your unique hair goals.

Find My Hair Ritual
Trusted by over 50,000 salons
Trusted by over 50,000 salons
Award Winning Systems
Award Winning Systems
Hair Wellness Backed by Science
Hair Wellness Backed by Science
Clinically Proven Results
Clinically Proven Results
Man wearing a black shirt standing in front of a modern white wall Man in a black shirt standing in front of a modern mirror

BORN FROM PERSONAL EXPERIENCE

Our formulas are the result of years of nutraceutical research and product development. ACTIIV creator and founder, Jared Reynolds, first began searching for hair loss solutions when, as a medical student, he began to notice his own hair thinning and shedding. Through his medical studies, Jared determined that nutraceutical ingredients and technologies were the key to untapped hair care benefits.

Discover Our Science

TRY ACTIIV TODAY. RISK-FREE FOR 90 DAYS

Real results come from consistency. We believe in our scalp-first systems, and we want you to experience them with complete confidence. If you're not satisfied within 90 days, we'll make it right.

Start Your Hair Journey